:root {

  --black: #000000;
  --yellow: #FFD000;
  --white: #FFFFFF;
  --white-72: rgba(255, 255, 255, 0.72);
  --white-16: rgba(255, 255, 255, 0.16);


  --font-display: "Anton", Impact, "Haettenschweiler", "Arial Narrow Bold", sans-serif;
  --font-text: "Montserrat", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;


  --gutter: clamp(1.25rem, 5vw, 4.5rem);
  --max-width: 84rem;
  --header-h: 4rem;


  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);


  --photo-pos: 50% 12%;
  --photo-filter: grayscale(1) contrast(1.06);
}

@media (min-width: 960px) {
  :root { --header-h: 5rem; }
}


*,
*::before,
*::after { box-sizing: border-box; }

html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
}

@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
}

body {
  margin: 0;
  background: var(--black);
  color: var(--white);
  font-family: var(--font-text);
  font-size: 1rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

h1, p { margin: 0; }

img { display: block; max-width: 100%; }

a { color: inherit; text-decoration: none; }

:focus-visible {
  outline: 3px solid var(--yellow);
  outline-offset: 3px;
}


.container {
  width: min(100% - (var(--gutter) * 2), var(--max-width));
  margin-inline: auto;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  margin: -1px;
  padding: 0;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: 0.75rem;
  left: 0.75rem;
  z-index: 100;
  padding: 0.75rem 1rem;
  background: var(--yellow);
  color: var(--black);
  font-weight: 800;
  font-size: 0.875rem;
  transform: translateY(-200%);
}

.skip-link:focus { transform: none; }


.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 2px solid var(--yellow);
  font-family: var(--font-text);
  font-weight: 800;
  line-height: 1.2;
  letter-spacing: 0.06em;
  text-align: center;
  text-transform: uppercase;
  transition:
    background-color 0.2s var(--ease),
    border-color 0.2s var(--ease),
    color 0.2s var(--ease),
    transform 0.2s var(--ease);
}

.btn--solid {
  padding: 1.1rem 1.9rem;
  background: var(--yellow);
  color: var(--black);
  font-size: 0.875rem;
}

.btn--outline {
  padding: 0.65rem 0.9rem;
  background: transparent;
  color: var(--yellow);
  font-size: 0.6875rem;
}

@media (hover: hover) {
  .btn--solid:hover {
    background: var(--white);
    border-color: var(--white);
    transform: translateY(-2px);
  }

  .btn--outline:hover {
    background: var(--yellow);
    color: var(--black);
    transform: translateY(-2px);
  }
}


.site-header {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 50;
  display: flex;
  align-items: center;
  height: var(--header-h);
  border-bottom: 1px solid transparent;
  transition:
    background-color 0.3s var(--ease),
    border-color 0.3s var(--ease);
}

.site-header.is-scrolled {
  background: rgba(0, 0, 0, 0.92);
  border-bottom-color: var(--white-16);
  -webkit-backdrop-filter: blur(8px);
  backdrop-filter: blur(8px);
}

.site-header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.brand {
  font-family: var(--font-display);
  font-size: 1.25rem;
  line-height: 1;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  white-space: nowrap;
}


.site-header .btn { max-width: 9.75rem; }

@media (min-width: 600px) {
  .site-header .btn { max-width: none; }
}

@media (min-width: 960px) {
  .brand { font-size: 1.625rem; }

  .site-header .btn {
    padding: 0.85rem 1.4rem;
    font-size: 0.75rem;
  }
}


.hero {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  background: var(--black);
}


.hero::after {
  content: "";
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  z-index: 3;
  width: 0.625rem;
  background: var(--yellow);
}


.hero__media {
  position: relative;
  z-index: 0;
  width: 100%;
  aspect-ratio: 1 / 1.08;
  max-height: 68svh;
}

.hero__photo {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: var(--photo-pos);
  filter: var(--photo-filter);
}


.hero__media::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    linear-gradient(to top, var(--black) 0%, rgba(0, 0, 0, 0) 50%),
    linear-gradient(to bottom, rgba(0, 0, 0, 0.8) 0%, rgba(0, 0, 0, 0) 26%);
}


.hero__content {
  position: relative;
  z-index: 2;
  margin-top: -5.5rem;
  padding-bottom: 4rem;
}

.hero__eyebrow {
  display: flex;
  align-items: center;
  gap: 0.875rem;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.02em;
}

.hero__eyebrow::before {
  content: "";
  flex: none;
  width: 2.25rem;
  height: 3px;
  background: var(--yellow);
}

.hero__title {
  margin-top: 1.25rem;
  font-family: var(--font-display);
  font-weight: 400;
  font-synthesis: none;
  font-size: clamp(2.9rem, 13.2vw, 5.25rem);
  line-height: 0.98;
  letter-spacing: 0.005em;
  text-transform: uppercase;
}

.hero__title span { display: block; }

.hero__lead {
  margin-top: 1.5rem;
  max-width: 31rem;
  color: var(--white-72);
  font-size: 1rem;
  font-weight: 500;
  line-height: 1.6;
}

.hero__actions { margin-top: 2rem; }

.hero__actions .btn { width: 100%; }

@media (min-width: 600px) and (max-width: 959px) {
  .hero__title { font-size: clamp(3.5rem, 8.5vw, 5rem); }
}

@media (min-width: 600px) {
  .hero__actions .btn { width: auto; }
}


@media (min-width: 960px) {
  .hero {
    display: flex;
    align-items: center;
    min-height: 100vh;
    min-height: max(100svh, 40rem);
  }

  .hero::after { width: 1rem; }

  .hero__media {
    position: absolute;
    inset: 0 0 0 auto;
    width: 46%;
    aspect-ratio: auto;
    max-height: none;
  }

  .hero__media::after {
    background:
      linear-gradient(to right, var(--black) 0%, rgba(0, 0, 0, 0.55) 22%, rgba(0, 0, 0, 0) 55%),
      linear-gradient(to top, var(--black) 0%, rgba(0, 0, 0, 0) 30%),
      linear-gradient(to bottom, rgba(0, 0, 0, 0.8) 0%, rgba(0, 0, 0, 0) 25%);
  }

  .hero__content {
    margin-top: 0;
    padding-block: calc(var(--header-h) + 1rem) 2.5rem;
  }

  .hero__eyebrow { font-size: 0.9375rem; }

  .hero__title {
    margin-top: 1.25rem;
    font-size: clamp(4.5rem, min(8vw, 12.5vh), 8.25rem);
  }

  .hero__lead {
    margin-top: 1.5rem;
    max-width: min(31rem, 43vw);
    font-size: 1.0625rem;
    line-height: 1.65;
  }

  .hero__actions { margin-top: 2.25rem; }
}

@media (min-width: 1200px) {
  .hero__media { width: 54%; }
}


@media (prefers-reduced-motion: no-preference) {
  .hero [data-reveal] {
    opacity: 0;
    transform: translateY(16px);
    animation: reveal 0.8s var(--ease) forwards;
    animation-delay: calc(var(--i, 0) * 110ms + 150ms);
  }

  @keyframes reveal {
    to {
      opacity: 1;
      transform: none;
    }
  }
}



html { scroll-padding-top: var(--header-h); }


.section {
  position: relative;
  padding-block: clamp(4rem, 7vw, 7rem);
  background: var(--bg);
  color: var(--fg);
}


.section--dark {
  --bg: var(--black);
  --fg: var(--white);
  --muted: rgba(255, 255, 255, 0.5);
  --copy: var(--white-72);
  --line: var(--white-16);
}

.section--light {
  --bg: var(--white);
  --fg: var(--black);
  --muted: #777777;
  --copy: #3a3a3a;
  --line: rgba(0, 0, 0, 0.16);
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 0.875rem;
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.02em;
}

.eyebrow::before {
  content: "";
  flex: none;
  width: 2.25rem;
  height: 3px;
  background: var(--yellow);
}


.section--light .eyebrow::before { height: 6px; }

@media (min-width: 960px) {
  .eyebrow { font-size: 0.9375rem; }
}

.section-title {
  margin-top: 1.25rem;
  font-family: var(--font-display);
  font-weight: 400;
  font-synthesis: none;
  line-height: 0.98;
  letter-spacing: 0.005em;
  text-transform: uppercase;
  text-wrap: balance;
}

.section-title span { display: block; }


.problem-section__title {
  font-size: clamp(2.25rem, 8.8vw, 5.5rem);
}

.problem-section__setup { color: var(--muted); }

.problems {
  margin: clamp(3rem, 6vw, 5.5rem) 0 0;
  padding: 0;
  list-style: none;
  border-bottom: 1px solid var(--line);
}

.problem {
  position: relative;
  display: grid;
  grid-template-columns: 3.25rem minmax(0, 1fr);
  column-gap: 1rem;
  align-items: baseline;
  padding-block: clamp(1.25rem, 2.6vw, 2.25rem);
}


.problem::before,
.problem::after {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  transform-origin: left center;
}

.problem::before {
  height: 1px;
  background: var(--line);
}

.problem::after {
  top: -1px;
  height: 3px;
  background: var(--yellow);
  transform: scaleX(0);
  transition: transform 0.5s var(--ease);
}

.problem__num {
  color: var(--muted);
  font-size: 0.9375rem;
  font-weight: 600;
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.04em;
}

.problem__title {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 400;
  font-synthesis: none;
  font-size: clamp(1.75rem, 4vw, 3.75rem);
  line-height: 1.02;
  letter-spacing: 0.005em;
  text-transform: uppercase;
  transition: translate 0.5s var(--ease);
}

@media (min-width: 768px) {
  .problem { grid-template-columns: 6rem minmax(0, 1fr); }
}

@media (hover: hover) {
  .problem:hover::after { transform: scaleX(1); }
  .problem:hover .problem__title { translate: 0.75rem 0; }
}


.problem-section__close {
  max-width: 34rem;
  margin: clamp(2.5rem, 5vw, 4rem) 0 0 4.25rem;
  font-size: clamp(1.125rem, 1.8vw, 1.5rem);
  font-weight: 600;
  line-height: 1.45;
}

.problem-section__close::before {
  content: "";
  display: block;
  width: 2.25rem;
  height: 3px;
  margin-bottom: 1.25rem;
  background: var(--yellow);
}

@media (min-width: 768px) {
  .problem-section__close { margin-left: 7rem; }
}


.strategy__title {
  font-size: clamp(2.4rem, 8vw, 6.5rem);
}


.strategy__title-muted { color: var(--muted); }

.strategy__body {
  display: grid;
  gap: 3.5rem;
  margin-top: clamp(3.5rem, 7vw, 6.5rem);
}

.strategy__lead {
  font-size: clamp(1.375rem, 2vw, 1.875rem);
  font-weight: 700;
  line-height: 1.35;
}


.strategy__lead mark {
  padding-inline: 0.1em;
  margin-inline: -0.1em;
  background-color: transparent;
  background-image: linear-gradient(var(--yellow), var(--yellow));
  background-repeat: no-repeat;
  background-position: 0 92%;
  background-size: 100% 42%;
  color: inherit;
}

.strategy__copy {
  max-width: 30rem;
  margin-top: 1.5rem;
  color: var(--copy);
  font-size: 1rem;
  font-weight: 500;
  line-height: 1.7;
}

.strategy__label {
  color: var(--muted);
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.02em;
}

.pillars {
  margin: 1.25rem 0 0;
  padding: 0;
  list-style: none;
  border-bottom: 1px solid var(--line);
}

.pillar {
  padding-block: clamp(1rem, 2vw, 1.5rem);
  border-top: 1px solid var(--line);
  font-family: var(--font-display);
  font-size: clamp(2rem, 3.6vw, 3.5rem);
  line-height: 1;
  letter-spacing: 0.005em;
  text-transform: uppercase;
}


.pillar__word {
  padding-inline: 0.12em;
  margin-inline: -0.12em;
  background-image: linear-gradient(var(--yellow), var(--yellow));
  background-repeat: no-repeat;
  background-position: 0 100%;
  background-size: 0 100%;
  transition: background-size 0.4s var(--ease);
}

@media (hover: hover) {
  .pillar:hover .pillar__word { background-size: 100% 100%; }
}

@media (min-width: 960px) {
  .strategy__body {
    grid-template-columns: repeat(12, minmax(0, 1fr));
    column-gap: 2rem;
    align-items: start;
  }

  .strategy__text { grid-column: 1 / span 5; }
  .strategy__pillars { grid-column: 7 / span 6; }

  .strategy__copy { font-size: 1.0625rem; }


  .strategy__label { margin-top: 0.5rem; }
}


@media (prefers-reduced-motion: no-preference) {

  .js .problem::before {
    transform: scaleX(0);
    transition: transform 0.9s var(--ease);
  }

  .js .problem.is-visible::before { transform: scaleX(1); }

  .js .problem__num,
  .js .problem__title {
    opacity: 0;
    transform: translateY(10px);
    transition:
      opacity 0.6s var(--ease) 0.2s,
      transform 0.6s var(--ease) 0.2s,
      translate 0.5s var(--ease);
  }

  .js .problem.is-visible .problem__num,
  .js .problem.is-visible .problem__title {
    opacity: 1;
    transform: none;
  }


  .js .strategy__lead mark {
    background-size: 0% 42%;
    transition: background-size 1.1s var(--ease) 0.25s;
  }

  .js .strategy__text.is-visible .strategy__lead mark { background-size: 100% 42%; }

  .js .pillar {
    opacity: 0;
    transform: translateY(10px);
    transition: opacity 0.6s var(--ease), transform 0.6s var(--ease);
  }

  .js .pillar.is-visible {
    opacity: 1;
    transform: none;
  }
}




.services { --svc-num-col: clamp(4rem, 17vw, 6.5rem); }

.services__title {
  font-size: clamp(2.25rem, 8.8vw, 5.5rem);
}

.services__list {
  margin: clamp(3rem, 6vw, 5.5rem) 0 0;
  padding: 0;
  list-style: none;
  border-bottom: 1px solid var(--line);
}

.service {
  position: relative;
  display: grid;
  grid-template-columns: var(--svc-num-col) minmax(0, 1fr);
  column-gap: 1rem;
  row-gap: 0.75rem;
  padding-block: clamp(1.75rem, 3.5vw, 3rem);
}


.service::before,
.service::after {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  transform-origin: left center;
}

.service::before {
  height: 1px;
  background: var(--line);
}

.service::after {
  top: -1px;
  height: 2px;
  background: var(--white);
  transform: scaleX(0);
  transition: transform 0.5s var(--ease);
}


.service__num {
  grid-row: 1 / span 2;
  margin-top: -0.04em;
  color: var(--yellow);
  font-family: var(--font-display);
  font-size: clamp(3rem, 13vw, 4.5rem);
  line-height: 0.85;
  font-variant-numeric: lining-nums;
}

.service__title {
  grid-column: 2;
  margin: 0;
  font-family: var(--font-display);
  font-weight: 400;
  font-synthesis: none;
  font-size: clamp(1.75rem, 6vw, 2.5rem);
  line-height: 1.02;
  letter-spacing: 0.005em;
  text-transform: uppercase;
  transition: translate 0.5s var(--ease);
}

.service__desc {
  grid-column: 2;
  max-width: 32rem;
  color: var(--copy);
  font-size: 0.9375rem;
  font-weight: 500;
  line-height: 1.65;
  transition: color 0.3s var(--ease);
}

.services__close {
  max-width: 34rem;
  margin: clamp(2.5rem, 5vw, 4rem) 0 0 calc(var(--svc-num-col) + 1rem);
  font-size: clamp(1.125rem, 1.8vw, 1.5rem);
  font-weight: 600;
  line-height: 1.45;
}

.services__close::before {
  content: "";
  display: block;
  width: 2.25rem;
  height: 3px;
  margin-bottom: 1.25rem;
  background: var(--yellow);
}

@media (min-width: 768px) {
  .services { --svc-num-col: clamp(5rem, 12vw, 8rem); }

  .service__num { font-size: clamp(4rem, 8vw, 7rem); }
  .service__title { font-size: clamp(2rem, 4.4vw, 2.75rem); }
  .service__desc { font-size: 1rem; }
}


@media (min-width: 960px) {
  .service {
    grid-template-columns: repeat(12, minmax(0, 1fr));
    column-gap: 2rem;
    align-items: start;
  }

  .service__num,
  .service__title,
  .service__desc { grid-row: 1; }

  .service__num { grid-column: 1 / span 3; }
  .service__title { grid-column: 4 / span 5; font-size: clamp(1.75rem, 3.2vw, 3rem); }
  .service__desc { grid-column: 9 / span 4; padding-top: 0.35rem; }


  .services__close { margin-left: calc((100% + 2rem) / 4); }
}

@media (hover: hover) {
  .service:hover::after { transform: scaleX(1); }
  .service:hover .service__title { translate: 0.75rem 0; }
  .service:hover .service__desc { color: var(--white); }
}


@media (prefers-reduced-motion: no-preference) {
  .js .service::before {
    transform: scaleX(0);
    transition: transform 0.9s var(--ease);
  }

  .js .service.is-visible::before { transform: scaleX(1); }

  .js .service__num,
  .js .service__title,
  .js .service__desc {
    opacity: 0;
    transform: translateY(10px);
    transition:
      opacity 0.6s var(--ease) 0.15s,
      transform 0.6s var(--ease) 0.15s,
      translate 0.5s var(--ease),
      color 0.3s var(--ease);
  }

  .js .service__title { transition-delay: 0.22s, 0.22s, 0s, 0s; }
  .js .service__desc { transition-delay: 0.3s, 0.3s, 0s, 0s; }

  .js .service.is-visible .service__num,
  .js .service.is-visible .service__title,
  .js .service.is-visible .service__desc {
    opacity: 1;
    transform: none;
  }
}




.about {
  --about-gap: clamp(2.5rem, 6vw, 6rem);
  --about-photo-pos: 50% 20%;
  overflow: hidden;
}

.about__media {
  position: relative;
  width: calc(100% - var(--gutter));
  aspect-ratio: 4 / 5;
  margin-bottom: clamp(2.5rem, 6vw, 3.5rem);
  overflow: hidden;
}

.about__photo {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: var(--about-photo-pos);
  filter: var(--photo-filter);
}


.about__media::after {
  content: "";
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  width: 0.75rem;
  background: var(--yellow);
}

.about__content { padding-inline: var(--gutter); }

.about__title {
  font-size: clamp(2.25rem, 9vw, 3.5rem);
}

.about__title-muted { color: var(--muted); }

.about__text {
  max-width: 36rem;
  margin-top: clamp(2rem, 4vw, 3rem);
  padding-top: clamp(1.5rem, 3vw, 2.25rem);
  border-top: 1px solid var(--line);
}

.about__text p {
  color: var(--copy);
  font-size: 1rem;
  font-weight: 500;
  line-height: 1.7;
}

.about__text p + p { margin-top: 1.5rem; }

.about__text .about__lead {
  color: var(--fg);
  font-size: clamp(1.125rem, 1.9vw, 1.5rem);
  font-weight: 700;
  line-height: 1.4;
}

@media (min-width: 600px) {
  .about__media { width: 62%; }
  .about__title { font-size: clamp(2.5rem, 7vw, 4rem); }
}


@media (min-width: 960px) {
  .about__inner {
    display: grid;
    grid-template-columns: minmax(0, clamp(26rem, 38vw, 38rem)) minmax(0, 1fr);
    align-items: center;
  }

  .about__media {
    width: 100%;
    margin-bottom: 0;
  }

  .about__media::after { width: 1rem; }

  .about__content {
    max-width: 44rem;
    padding-left: var(--about-gap);
    padding-right: var(--gutter);
  }

  .about__title { font-size: clamp(2.75rem, 4.8vw, 4.25rem); }

  .about__text p { font-size: 1.0625rem; }
}


@media (prefers-reduced-motion: no-preference) {
  .js .about__content {
    opacity: 0;
    transform: translateY(12px);
    transition:
      opacity 0.7s var(--ease),
      transform 0.7s var(--ease);
  }

  .js .about__content.is-visible {
    opacity: 1;
    transform: none;
  }
}




.audience { --aud-num-col: 3.5rem; }

.audience__inner {
  display: grid;
  gap: clamp(3rem, 7vw, 4.5rem);
}

.audience__title {
  font-size: clamp(2.25rem, 9vw, 3.5rem);
}

.audience__list {
  margin: 0;
  padding: 0;
  list-style: none;
  border-bottom: 1px solid var(--line);
}

.audience__item {
  position: relative;
  display: grid;
  grid-template-columns: var(--aud-num-col) minmax(0, 1fr);
  column-gap: 1rem;
  align-items: baseline;
  padding-block: clamp(1.25rem, 2.6vw, 2rem);
}


.audience__item::before,
.audience__item::after {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  transform-origin: left center;
}

.audience__item::before {
  height: 1px;
  background: var(--line);
}

.audience__item::after {
  top: -1px;
  height: 2px;
  background: var(--white);
  transform: scaleX(0);
  transition: transform 0.5s var(--ease);
}

.audience__num {
  color: var(--yellow);
  font-family: var(--font-display);
  font-size: clamp(2rem, 8vw, 3rem);
  line-height: 1;
}

.audience__text {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 5.4vw, 2.25rem);
  line-height: 1.08;
  letter-spacing: 0.005em;
  text-transform: uppercase;
  transition: translate 0.5s var(--ease);
}

@media (min-width: 768px) {
  .audience { --aud-num-col: 5.5rem; }

  .audience__num { font-size: clamp(2.5rem, 5vw, 4rem); }
}


@media (min-width: 1100px) {
  .audience__inner {
    grid-template-columns: repeat(12, minmax(0, 1fr));
    column-gap: 2rem;
    align-items: start;
  }

  .audience__head {
    grid-column: 1 / span 5;
    position: sticky;
    top: calc(var(--header-h) + 2rem);
  }

  .audience__title { font-size: clamp(2.75rem, 4.4vw, 4rem); }

  .audience__list { grid-column: 7 / span 6; }

  .audience__num { font-size: clamp(2.5rem, 4.4vw, 4rem); }
  .audience__text { font-size: clamp(1.75rem, 2.5vw, 2.5rem); }
}

@media (hover: hover) {
  .audience__item:hover::after { transform: scaleX(1); }
  .audience__item:hover .audience__text { translate: 0.5rem 0; }
}


.cta-final {
  padding-block: clamp(4.5rem, 8vw, 7rem);
}


.cta-final::before {
  content: "";
  position: absolute;
  top: 0;
  right: 0;
  left: 0;
  height: 0.5rem;
  background: var(--yellow);
}

.cta-final__title {
  font-size: clamp(2.6rem, 7vw, 6rem);
}

.cta-final__setup { color: var(--muted); }

.cta-final__row {
  display: grid;
  gap: 2rem;
  margin-top: clamp(3rem, 6vw, 5rem);
  padding-top: clamp(1.75rem, 3.5vw, 2.5rem);
  border-top: 1px solid var(--line);
}

.cta-final__copy {
  max-width: 36rem;
  color: var(--copy);
  font-size: clamp(1.0625rem, 1.6vw, 1.25rem);
  font-weight: 500;
  line-height: 1.6;
}

.btn--lg {
  width: 100%;
  padding: 1.35rem 2rem;
  font-size: 0.9375rem;
}

@media (min-width: 768px) {
  .cta-final__row {
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: end;
    column-gap: 4rem;
  }

  .btn--lg {
    width: auto;
    padding: 1.5rem 2.75rem;
    font-size: 1rem;
  }
}


.site-footer {
  padding-block: clamp(2.5rem, 5vw, 3.5rem);
  background: var(--black);
  color: var(--white);
  border-top: 1px solid var(--white-16);
}

.site-footer__inner {
  display: grid;
  gap: 1.5rem;
}

.site-footer__actions {
  display: grid;
  justify-items: start;
}

.site-footer__brand {
  font-family: var(--font-display);
  font-size: 1.5rem;
  line-height: 1;
  letter-spacing: 0.09em;
}

.site-footer__tag {
  margin-top: 0.6rem;
  color: var(--white-72);
  font-size: 0.9375rem;
  font-weight: 500;
}

.site-footer__links {
  display: flex;
  flex-wrap: nowrap;
  gap: 0.5rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.site-footer__links a {
  display: inline-flex;
  width: 2.75rem;
  height: 2.75rem;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--white-16);
  color: var(--white);
  transition:
    background-color 0.2s var(--ease),
    border-color 0.2s var(--ease),
    color 0.2s var(--ease),
    transform 0.2s var(--ease);
}

.site-footer__links svg {
  display: block;
  width: 1.25rem;
  height: 1.25rem;
}

@media (hover: hover) {
  .site-footer__links a:hover {
    border-color: var(--yellow);
    background: var(--yellow);
    color: var(--black);
    transform: translateY(-2px);
  }
}

@media (min-width: 768px) {
  .site-footer__inner {
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: end;
  }
}


@media (prefers-reduced-motion: no-preference) {
  .js .audience__item::before {
    transform: scaleX(0);
    transition: transform 0.9s var(--ease);
  }

  .js .audience__item.is-visible::before { transform: scaleX(1); }

  .js .audience__num,
  .js .audience__text {
    opacity: 0;
    transform: translateY(10px);
    transition:
      opacity 0.6s var(--ease) 0.2s,
      transform 0.6s var(--ease) 0.2s,
      translate 0.5s var(--ease);
  }

  .js .audience__item.is-visible .audience__num,
  .js .audience__item.is-visible .audience__text {
    opacity: 1;
    transform: none;
  }
}